1. Have a simple video SEO strategy
- Titles are the best way to catch people’s attention.
- Keep it informative and short
- Plan your keywords
- Can use SEO Ranking keyword suggestion tool/YouTube keyword tool
- Use tags properly
- Link-building is important
- Eye-catching thumbnails
- optimizing your videos for mobile viewing
2. Make it clear what the video is about
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Write an accurate and informative synopsis
- Highlight 3-4 benefits after watching
- If narrative, plot the main points
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Try to transcribe your videos
- Viewers can skim read first
- Help search engines crawl your video content
3. Use social proof
- Increase conversions
- Build trust and credibility
- Can show likes, votes, views, comments
- If you offer services/ products, use video testimonials
4. Optimize video for conversions
- Include a clear call to action
- Analyze the best publishing time
- Offer incentives
- Get creative with your content
- Give more options
- Emails and contact forms, texts, or phone calls
- Give 2-3 options for your customers to choose from
- Create simple and short videos
- Say thank you at the end of the video
Distribution Outlets
- Use your video on your website
- YouTube and Vimeo
- Facebook, Twitter, LinkedIn, Instagram, Google+ and Pinterest
- Introduce your video presentations on SlideShare
- Embed your video directly in your emails.