4 Actionable Tips to Get More Eyes on your Videos

1. Have a simple video SEO strategy

  • Titles are the best way to catch people’s attention.
    • Keep it informative and short
    • Plan your keywords
    • Can use SEO Ranking keyword suggestion tool/YouTube keyword tool
  • Use tags properly
  • Link-building is important
  • Eye-catching thumbnails
  • optimizing your videos for mobile viewing

2. Make it clear what the video is about

  • Write an accurate and informative synopsis

    • Highlight 3-4 benefits after watching
    • If narrative, plot the main points
  • Try to transcribe your videos

    • Viewers can skim read first
    • Help search engines crawl your video content

3. Use social proof

  • Increase conversions
  • Build trust and credibility
  • Can show likes, votes, views, comments
  • If you offer services/ products, use video testimonials

4. Optimize video for conversions

  • Include a clear call to action
  • Analyze the best publishing time
  • Offer incentives
  • Get creative with your content
  • Give more options
    • Emails and contact forms, texts, or phone calls
    • Give 2-3 options for your customers to choose from
  • Create simple and short videos
  • Say thank you at the end of the video

Distribution Outlets

  • Use your video on your website
  • YouTube and Vimeo
  • Facebook, Twitter, LinkedIn, Instagram, Google+ and Pinterest
  • Introduce your video presentations on SlideShare
  • Embed your video directly in your emails.