10 Tips on How To Have a Successful Guest Interview
Tip #1: Do a Guest Research
- List relevant information about your guest speaker.
- Include common personal details such as their expertise and current occupation.
- Research about their company.
- Pay attention to their recent events.
Tip #2: Create a List of Questions
- Ask relevant questions.
- Craft questions from your profile research.
- Predict your guest’s answer and create a follow-up question.
- Give some thought to selecting questions that focus on the customer’s unique needs.
- Your goal is to highlight personality and create a story.
Tip #3: Avoid Questions That Answers Only To A ‘Yes’ or ‘No’
- Avoid a boring question.
- They don’t leave any room for interesting and conversational answers.
- Give the interviewee a chance to expand on their thoughts with an open-ended question.
Tip #4: Ask Warm-Up Questions
- start off asking simple and easy-to-answer questions.
- Begin by asking their name, what they do, and how long have they been at their company.
- Don’t spend too much time on Warm-Up Questions.
Tip #5: Questions Should Be Specific
- Try to lead the interviewer to open up and share.
- Spice your questions from ‘what’ to ‘how and vice versa.
- This will give you a more detailed answer.
Tip #6: What Are Your Questions For?
- Make sure your questions are tailored to the goals/strategy you want your video to accomplish.
- Include questions that will help your guest explain what their needs are.
- Try to dig into a deeper sense of what your guests are trying to achieve.
Tip #7: Make Your Questions Relative To Your Audience
- Ask questions that will make the audience relate to the guest’s situation.
- You can start by asking solutions to specific problems that your audience are having a hard time finding solutions to.
- Your audience is just as important as your guest.
Tip #8: It’s Your Turn
- After digging deeper into your guest’s emotions, experience, and recommended solutions, ask about how your company helped them.
- Look for ways that will boost your company moments and let your audience realize they need you.
Tip #9: You Don’t Know?
- If your guest answered a question that you did not understand, don’t be silent.
- Ask for clarification or further explanation.
- Speak for your audience. They might be puzzled just like you.
Tip #10: Make A Script, Or Not?
- Having a plan is good but you should work in two ways.
- Sometimes, impromptu questions work wonders.
- You can always disregard your script if you feel like you need to dig more into one question.
- Use your script as a guide.