What Is Video Prospecting?
- An outreach that incorporates video.
- Can be done through email, social media, or even text message.
- Uses video messages as a component of customer outreach.
- Enables you to capture a prospective customer’s attention and connect with them.
Why Should You Start Prospecting?
- With videos, you already gain a competitive advantage.
- Videos improve Open Rates (percentage rate at which emails are opened).
- Videos get more replies.
- Higher Click-through Rate (percentage rate of users who click on a specific link)
- You get more deals.
Use Video Prospecting If You Want To:
- Send cold outreach
- Reconnect with a prospect
- Leverage recent news to connect with an account
- Prospect from one-to-many
- Highlight a piece of marketing content
Should You Prospect B2B or B2C or B2B2C?
- Really depends on your product or service as well as business goals.
- Determine where you want to prospect.
- You can do it all if you have different marketing and business objectives.
How To Make A Video Prospecting?
1. Always choose the right timing.
- Will it be your first outreach? A follow-up? A wake-the-dead effort?
- Determine your purpose.
- Answer This Question: Why are you going to create a video prospecting?
2. Invest in research
- Know your prospect.
- Who are they? What are the things they do? What is their title?
- Know their responsibilities, challenges, and milestones.
3. Type of video
Pick from:
- Webcam
- Screen Share
- Personalized Marketing
- Playlist
Different types of sales videos work well at different points in your workflow.
4. Write a script
You can follow this sequence:
- Introduction: Greet them and introduce yourself
- Value: Mention the relevance of your outreach
- Purpose: Explain why you’re reaching out
- Next Steps and CTA: Encourage them to book a meeting
- Thank You: Show gratitude by thanking them for watching
5. Start recording
- Use the best lighting available—if possible, sit near a window for natural light.
- Get the clearest sound possible—people can forgive bad video, they rarely forgive bad audio.
- Choose your recording location carefully—avoid clutter and distractions.
6. Make a good thumbnail
- Entices the audience to click play.
- A crucial part to increase your watch rate.
- It should be something that catches your prospect’s eye.
7. Write a good copy
- Your videos should not stand alone.
- Mention your video in the message’s body copy.
- Include a brief intro in your email copy before dropping in your video thumbnail.
- Provide context about what the video’s about.
8. Don’t forget to use CTA
- Have it both in your video and in your supporting copy.
- You can use a plugin to add a calendar CTA so prospects can book a meeting directly from your video.