Why Should Small Businesses Use Video?
- Increases engagement on their digital and social channels.
- Educates their consumers and customers.
- Can reach their audience (new and old) with a new medium.
- Makes selling easy.
- Promote your brand and increase traffic to your site.
Easy Videos That Will Be Great For Small Businesses
1. Product Videos (Explainer)
- Make it more DIY (Do it Yourself)
- Helps explain to customers (especially the new ones) what your product or service is.
EXAMPLES: Animation videos and live-action videos.
2. Customer Testimonials
- You might only need one or two solid ones from your customers.
- Get an interview with your loyal customers.
TIP: Make it conversational
3. Company Story
- One of the classic videos.
- Tell your customers how your business started, the challenges you faced, decisions you made and solutions you provided.
- You can start by interviewing one of your employees.
REMEMBER: Make it unique
3 Things To Remember When Creating Your First Video
- Tell a story.
- Short and simple.
- They are human (show emotions)
Guides On How To Get Started
- Introduce yourself and explain what you do
- Highlight social proof
- Showcase your company culture
- Share your story
- Make it interesting
- Start recording
- Thank your audience