Tip 1: Know What They Are Looking For
- Potential buyers have done the research and have probably come up with a shortlist of solutions to solve their problems.
- Only one of those solutions will ultimately make the cut.
- Don’t waste time presenting them with a product-centric video.
Tip 2: Decide The Appropriate Type Of Video
-
Start thinking about the types of videos you can make to push these leads into sales.
-
Discard educational or how-to videos (good for earlier stage)
-
Concentrate on how to build the brand trust.
-
A testimonial video can be a good start.
-
Reach out to currently satisfied customers and/or experts and let them do the talking.
-
People trust their peers
Tip 3: Choose Your Channel
-
Think about where you are going to publish it and who you are going to target.
-
You can always start with the bigger, more encompassing social networks like Facebook and YouTube.
-
Or focus on more specific channels for specific reasons:
- If your services are more geared towards businesses, LinkedIn is a better fit.
- If you are looking to target a young trendy audience, try Snapchat.
Tip 4: Create High-Quality Videos - They Matter!
-
Take care to make every aspect of your video the best quality possible.
-
Should be well lit and recorded with HD Video, it’s 2021!
-
Tip 1: Know What They Are Looking For
-
Potential buyers have done the research and have probably come up with a shortlist of solutions to solve their problem.
-
Only one of those solutions will ultimately make the cut.
-
Don’t waste time presenting them with a product-centric video.
Tip 2: Decide The Appropriate Type Of Video
-
Start thinking about the types of videos you can make to push these leads into sales.
-
Discard educational or how-to videos (good for earlier stage)
-
Concentrate on how to build the brand trust.
-
A testimonial video can be a good start.
-
Reach out to currently satisfied customers and/or experts and let them do the talking.
-
People trust their peers
Tip 3: Choose Your Channel
-
Think about where you are going to publish it and who you are going to target.
-
You can always start with the bigger, more encompassing social networks like Facebook and YouTube.
-
Or focus on more specific channels for specific reasons:
- If your services are more geared towards businesses, LinkedIn is a better fit.
- If you are looking to target a young trendy audience, try Snapchat.
Tip 4: Create High-Quality Videos - They Matter!
- Take care to make every aspect of your video the best quality possible.
- Should be well lit and recorded with HD Video, it’s 2021!
- Advice: Take care of the SOUND.
Tip 5: Make Your Videos Flexible
- Make different videos for different platforms.
- Read up on the video guidelines for each platform and then tailor your video to meet those guidelines.
- Adapting your video goes beyond just tweaking the technical specifications of it.
Tip 6: Choose The Right Voice And Tone
- Know what your brand wants to communicate and how it wants to present itself to the world.
Tip 7: Measure Results With Analytics
- Facebook, Instagram, and YouTube will give you all kinds of useful data regarding user engagement with your video.
- You will be able to identify which users are not just scrolling past your video, but which ones are actually engaging with it.
- You could also use one of the many third-party tracking solutions.
Tip 8: Apply What You Gathered For Your Next Campaign
- Turn those numbers into insights and those insights into action.
- Focus on video engagement.
Bonus Tip: Show Your Team
- Include a company culture video.
- Try to avoid overly-scripted videos. Take care of the SOUND.
Tip 5: Make Your Videos Flexible
- Make different videos for different platforms.
- Read up on the video guidelines for each platform and then tailor your video to meet those guidelines.
- Adapting your video goes beyond just tweaking the technical specifications of it.
Tip 6: Choose The Right Voice And Tone
- Know what your brand wants to communicate and how it wants to present itself to the world.
Tip 7: Measure Results With Analytics
- Facebook, Instagram and YouTube will give you all kinds of useful data regarding user engagement with your video.
- You will be able to identify which users are not just scrolling past your video, but which ones are actually engaging with it.
- You could also use one of the many third-party tracking solutions.
Tip 8: Apply What You Gathered For Your Next Campaign
- Turn those numbers into insights and those insights into action.
- Focus on video engagement.
Bonus Tip: Show Your Team
- Include a company culture video.
- Try to avoid overly-scripted videos.