-Truth behind Dubb’s Growth Stories
WHY VIDEOS?
-allows us to connect people to feel less distracted
- putting versions of yourself in additional format (sending it through video emails, sms, facebook ads, or landing pages)
USING VIDEOS FOR REGENERATION
The Waterfall Method
- taking longer form content and repurpose in shorter form content across multiple channels
Editor’s Notes:
Insert waterfall method video- b rolls of waterfalls even a bit of intro.
- Sales Overnight and Brand Overtime
Much Brand Overnight and Much Bigger sales Overtime
-create content for inbound marketing ( ebooks or blogpost) to attract people
Editor’s Notes:
Put in the youtube channel ,put in blog dubb.com/ a picture of ebook that is something fast
Tips on how to video for lead generation
-Figure out a top keyword for your business
-Record a video and post it to your youtube or blog
- add some copywriting or paste the captions into the body of your blog.
- promote your video big platforms ( youtube, twitter, Facebook, LinkedIn) send emails to your audience get real on organic traffic on that landing page
- have google analytics to your blog post
(search engine optimization)
-Video Funnel
first video can linked traffic to a second video ( gated behind the lead form)
-providing value first
-short and long form of video
-if you have form to capture that lead, then you can follow up or create automated workflows
Integrate Videos in your Email Campaigns
-Use the email list to promote content such as a free online video course or the replay of a webinar. Your customers are likely to respond to any free educational content on a topic that interests them.
-Get in to a sequence/ create a content calendar with 100 keywords to put to social channels
-Using Video in your email newsletters put a word video on a subject line
which receive a much higher open rate, and emails that contain a
thumbnail see 200% to 300% more click-through
-Add personalization to your subject line
Short social media (rich with value)
Putting videos on youtube
Video Podcast
Master class videos
Testimonial Videos
Make your videos actionable
As you start to think about videos that you can use to your business the possibility is become endless ( screen videos, demo’s , explainer videos) do what’s natural