Email List Using Facebook Live Video

What Is Live Streaming?

  • Lets you watch, create and share videos in real-time.
  • It’s the use of live video that’s broadcast to an audience via the internet.
  • Can be accessible to anyone on the web-based on how and where you set it up.
  • Popular live-streaming apps include Facebook Live, Instagram Live stories, Twitch TV (often used by the gaming community), House Party, and Tik Tok.
  • Some live streams can be private. For example, video conferencing, like Skype or Zoom. Only accessible via invite.

Why Is Live Streaming Popular?

  • Viewing live streams lets people connect with their favorite live streamers.
  • An excellent tool for people to create an identity and develop confidence and communication skills.
  • Allows people to connect with others with similar interests, views, experiences.
  • Live streamers can also receive financial rewards through a gift from their audience.

What Is Facebook Live Streaming?

  • A feature on Facebook that allows you to record events, performances, and gatherings on Facebook in real-time. Viewers can watch from a phone, computer, or connected TV.
  • Interactive features like reactions, shares, comments enable you to engage with your audience and vice versa.
  • An incredible way to reach a massive audience and is 100% free.

How To Grow Your Email List Through Facebook Live?

1. Craft Your Lead Magnet

  • Create an enticing offer.
  • EXAMPLE: Special Recipe, Checklists, Travel Guide, eBook, Planner

2. Choose a topic related to your niche (or offer) and craft a headline.

  • Most important lead magnet is your title.
  • Don’t skip quality content topics.
    • Share a story
    • Appeal to emotions
    • Educate
    • Relate
  • Make sure it contains a clear, concise benefit statement. Ask yourself, ‘Why should I enter my email address?’ or ‘What’s in it for me?’

3. Draw attention to your Call to Action in (and around) your video.

  • Build a good landing page.
  • Include a link to your opt-in form in the video description and in any of your replies to the comments.

4. Promote your Facebook Live in advance.

  • Let your audience know about your live video.
  • It will greatly improve the number of views you get.
  • Promote across social media channels (most importantly your business page for more publicity).
  • Include the date and time.
  • Use email marketing or paid ads.

5. Use pinned comments.

  • Add links and pin it on the comment section so your viewers will immediately see the link.

6. Mention your lead magnet at least three times throughout your live stream.

  • It will draw attention to your offers and entice people to click through.

7. Share your live stream.
8. Repurpose your videos.

  • Facebook saves your live video after you stop streaming.
  • Upload it to YouTube and Instagram.