What is video marketing?
Video marketing is the use of video to raise awareness, create engagement, and
drive sales. It’s a part of digital marketing, albeit a massive one, and overlaps
with content marketing.
Free video tools to make your videos the best ones
1. Video Ideation (Content Idea Generator, by Portent)
Type your subject and the Idea Generator will spin up a creative title and
advice to take it to the next level.
Sketch, rearrange cells, and share.
Note: To use Storyboarder, you’ll have to download it. It works for both Mac
3. Video Scripting: (Celtx)
Write script scene by scene, shot by shot, and view as a shot list or a series
of index cards.
Can save media files and notes.
If you’ve already begun writing your script elsewhere, you can upload it to
Note: Each page of script in Celtx will be about one minute of screen time
4. Video Planning (Script Timer, by Vidyard)
Shows how long it’d take to read your script out loud.
Advises to cut it down if it’s too long.
5. Video Editing: (Adobe Premiere Rush, Clip Champ)
Adobe Premiere Rush
Upload footage to cut and rearrange scenes, add audio, add transitions,
adjust colors and lighting, and export for use anywhere.
Tip: If you pay for Photoshop (part of Adobe’s Creative Cloud package) you
may already have access to the full version of Premiere Rush, which includes
unlimited online storage and exports.
How it works
Open a new project and add media files to start the editing process.
Drag video, audio, photos, and titles into the timeline
Export the finished file and save it.
6. Video Music (PremiumBeat)
Can search by mood
Has endless alternatives like Epidemic Sound, Artlist, Music Vine,
Note: To use royalty-free music in a video for business, you’ll probably have to
credit the author wherever you post your video. Otherwise, you can pay $50 or so
for a license.
7. Video Titles (Headline Analyzer, by CoSchedule)
It scores based on whether the words are uncommon, emotional, or
powerful, and provides recommendations.
Good for a first-round review.
8. Video-Sharing and Distribution (YouTube and Vidyard)
It’s the world’s biggest social network, used by 1.7 billion people worldwide
Need to set up a brand page, add keywords, and spend time crafting ultra-
clickable titles and thumbnails
Consistently add videos to attract subscribers
Free version allows you to upload, manage, and embed videos.
It includes the Vidyard Chrome extension, which lets you capture videos
and send them in an email, through social media, or embed them online.
There are hundreds of free video marketing tools out there to help you at every
stage of the video process, from ideation and scripting to naming, planning,
editing, and distribution.