How to Create a Captivating Demo Videos

Video Marketing
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Purpose of Demo videos in companies

  • Showcasing your product to prospective and existing customers
  • Explain the product’s key features and benefits
  • Provide a blueprint for how to demo the product

Why use Demo Videos?

  • Powerful sales tools
  • Unique opportunity to demonstrate the value of your product

Things to consider in creating a demo video

  • Identify the goal.
  • Determine your audience.
  • Set a budget (and a timeline)
  • Decide between in-house or agency.
  • Structure your video.
  • Choose between animation and live-action.
  • Write a script.
  • Create a marketing plan.

Mistakes to avoid in making a demo video

Mistake #1: Picking the Wrong Music

  • The music you pick is a direct reflection of your brand, and it should be looked at the same way as your organization’s voice and tone.

Mistake #2: Not Putting Enough Attention Into The Final Review

Step 1: Review every second

Step 2: Review any and all text

Step 3: Review the audio without watching the video

Step 4: Review the video without listening to the audio

Step 5: Have people within your organization review

Step 6: Have people outside of your organization review

Mistake #3: Not Defining Scope of Project

You need to have a clear understanding of what you want to accomplish and how you plan on getting there.

What makes a good demo video.

:white_check_mark: Start with a script

The quality of the script can make or break you.

:white_check_mark: Focus on the opening

You have only about 8 to 12 seconds to get a viewer’s attention.

:white_check_mark: Keep it short

Users just don’t have that kind of patience online.

How to make a product demo video

Step 1: Plan your demo video

  • Failing to plan is planning to fail

Step 2: Describe the product

  • Provide a high- level introduction to what your product does but keep it brief.

Step 3: Provide a solution

  • While it can be tempting to focus exclusively on features, be sure to call out the problem that your product can solve for your audience.

Step 4: Show how the product works

  • Demonstrate the product in action.

Step 5: At the end of the video, provide a clear, specific next step for your audience to take, such as:

  • Download a trial
  • Request more information
  • Buy Now