Why you need company culture videos
- Videos that highlight your company culture helps set expectations and make it easier for potential hires to decide if you’re a good fit.
- Better employee engagement
- Reduced Turnover
- Increased productivity and performance
- Better results for the company
What to consider when creating company culture videos
- Plan the format
What you want to include?
Why do you do what you do?
Why do people want to work with you?
Why do your loyal customers love you?
What makes your company unique?
- Length of the video
- Keep it short between 1:30 seconds and 2 minutes. Shouldn’t exceed 3 minutes.
Best practices
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Tell a story
- Pick a specific angle – here are a couple of angles to tell the story through;
- The experience of the very first hire
- Set it around a specific event
- A normal workday
- Through the eyes of the CEO
- Pick a specific angle – here are a couple of angles to tell the story through;
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Talk about how the company started and its vision.
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Highlight how the vision solves customer’s problems.
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Show a positive work environment and culture.
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Show opportunity for employee and company growth.