How to Create Company Culture Videos

Why you need company culture videos

  • Videos that highlight your company culture helps set expectations and make it easier for potential hires to decide if you’re a good fit.
  • Better employee engagement
  • Reduced Turnover
  • Increased productivity and performance
  • Better results for the company

What to consider when creating company culture videos

  • Plan the format

What you want to include?

:white_check_mark: Why do you do what you do?
:white_check_mark: Why do people want to work with you?
:white_check_mark: Why do your loyal customers love you?
:white_check_mark: What makes your company unique?

  • Length of the video
    • Keep it short between 1:30 seconds and 2 minutes. Shouldn’t exceed 3 minutes.

Best practices

  • Tell a story

    • Pick a specific angle – here are a couple of angles to tell the story through;
      • The experience of the very first hire
      • Set it around a specific event
      • A normal workday
      • Through the eyes of the CEO
  • Talk about how the company started and its vision.

  • Highlight how the vision solves customer’s problems.

  • Show a positive work environment and culture.

  • Show opportunity for employee and company growth.