Leverage Instagram Videos For Your Marketing Needs

What Are Instagram Videos?

  • Refers to a whole bucket of things, including Instagram feed, Instagram Stories, Instagram Live, and Instagram ads.
  • It offers brands an easy and appealing way to market and showcase their products.

Why Should You Create Instagram Videos?

  • Engagement numbers for videos are growing at a faster rate than photos.
  • Shares complex, in-depth stories that can’t be conveyed in a single image.
  • Doesn’t have to be intimidating or expensive.
  • Offer a wide range of options for your video marketing goals.

1. Instagram Video Posts

  • Use your phone’s built-in camera and a few video editing apps.
  • Upload a pre-recorded video from your camera roll.
  • Create a carousel post featuring multiple videos.
  • Upload multiple video clips to be shared as a single video.
  • Use Instagram Video Posts to promote your products.
  • Use Instagram Video Posts to build brand trust


  • Pick an eye-catching cover photo.
  • Your videos need to be clearly understood even without sound.
  • Create video content that captures peoples’ attention within the first 3-5 seconds.
  • Improve the quality of your videos and also add branding to them.

2. Instagram Video Stories

  • Post photos and videos that vanish after 24 hours.
  • Great for growing your engagement, building brand awareness, driving traffic to your website, and making e-commerce sales.
  • Shoot your video directly in Instagram Stories.
  • Upload a pre-recorded video to Instagram Stories.


  • Create and add trackable links.
  • You can get as creative as you like with your stories with their variety of cool tools.
  • Tell a story in a clear sequence.
  • Use Analytics.
  • Use GIFs, stickers, hashtags, and more.
  • Maximize Poll Stickers or Question Stickers.
  • Don’t forget to add your branding.

3. Instagram Live

  • Lets you broadcast video to your followers in real-time.
  • Use Instagram Live to tease or launch new products.
  • Use Instagram Live for promotions and sales.
  • Use Instagram Live to collect emails.
  • Open the Instagram Stories camera and swipe across to the “Live” mode.


  • Consider having a holding screen or making some small talk for a minute or two to give your followers a few moments.
  • You will be able to see how many of your followers are currently active in the Instagram app.
  • Upload cute engaging photo backgrounds from your camera roll to your Instagram Live.
  • Announce our Instagram Live in advance.
  • Go live when your audience is most active.
  • You can only share a question once a viewer has submitted it during the broadcast.
  • You can invite someone to co-host your Instagram Live
  • Use filters.
  • You can share an image or video to your broadcast screen.
  • There is a new feature to share Instagram Live videos to IGTV.


  • Allows Instagram users to create channels where they can upload videos between 15 seconds and 10 minutes long
  • Gives businesses a new channel to grow their following, showcase their products, and show-off their creativity.
  • You must create your channel via Instagram before using IGTV.
  • Start uploading videos from your camera roll.
  • Write your title and add a description.
  • Add in any relevant keywords to your description.
  • Add links.
  • Add a 1-minute preview of your IGTV video to your Instagram feed.
  • Add a cover photo.


  • Use the option to share a 1-minute preview of your IGTV video to your Instagram feed.
  • The goal of IGTV is to be more like YouTube.