Jay, I run a lead gen growth agency specializing almost exclusively in LinkedIn/Sales Navigator and I want to help you here but it’s still a bit confusing. Let’s start with this: what exactly is your end goal, the result or outcome that you are looking to achieve? Keep it as basic and simple as possible. “I want to be able to do XYZ so that I can get X result”
We utilize a multichannel strategy with all our clients including one of the top LI automation and CRM platforms (we can “pull” all the data and use Sales Nav + email + specific cadences/sequences, etc.). But, we also are very anti-automation in the sense that there’s a fine balance between that and “personalization”. This is where Dubb personalized 1:1 vid strategy shines and differentiates you from the rest of the automation bots and canned messaging that prospects can sniff out a mile away. Keep in mind, LI/Sales Navigator is not about marketing or prospecting to the masses (that’s what email marketing and funnels are for), it’s about personalization, nurturing relationships and building trust with your highly targeted ideal client profile lead lists you should be building inside of SN.
Yes, you certainly can create an evergreen VSL asset using Dubb and then deploy that URL within your campaigns with a CTA, however, I wouldn’t advise using that strategy for prospecting your lists in SN. Personalized 1:1 videos to each prospect will yield you HUGE response rates, conversions and ROI compared to mass marketing approach. The advantage of having SN & Recruiter is that you can take advantage of InMails, which “act like” email messaging, so you CAN use Dubb in SN Messaging by copying and pasting the URL directly in the message. If you want to learn more or I can be of further value in any way, connect with me on LI, I’d be happy to help: