Live Streaming Video Tips to Build Your Brand

What Is Live Streaming?

  • A technology that lets you watch, create, and share videos in real-time.
  • All you need is an internet-enabled device, like a smartphone or tablet, and a platform.

How Do You Build a Brand Through Live Streaming?

1. Live Q&A

  • Allows for continuous communication with your viewers.
  • Easiest and quickest way to tell the world what your brand is about.
  • Provides your audience with an opportunity to learn about your brand.

2. Webinars

  • A video workshop, lecture, or presentation hosted online
  • Can potentially attract a more diverse demographic.
  • Impacts your brand’s awareness and the desire of the viewers to use and advocate for your brand.
  • Effective opportunity to boost your brand by hosting webinars.

3. Product Promotion and Launching

  • Product Promotion - disseminates information about the product, product line, brand, and company to prospective buyers.
  • Product Launching - meant to generate a buzz around a new product.
  • Provides a sense of authenticity and trust in your product releases.
  • Builds excitement around the release of a product.

4. Influencer Live Streaming

  • Influencer marketing allows you to reach a larger and more diverse audience.
  • Rapidly gaining popularity and often used by most companies.
  • Saves you and/or your employees time if they don’t want to be on-camera since influencers already know what to say.
  1. Live Interviews
  • Should be live-streamed, not pre-recorded, hence, live streaming.
  • Can raise awareness about your brand especially if you invite big names.

6. Announcements

  • Shows your audience you care enough about them to speak directly to them.
  • You can announce special giveaways and host live streams of selecting winners through a random selection method.
  • Include brand news and messages.

Why Is Live Streaming Effective To Brand Building?

  • Good for brand awareness.
  • Increases engagement.
  • Encourages people to check and consider your brand.
  • High potential for sales generation.