Social Media for Marketers: Killing Attention Vs. Capturing Attention

  • According to Research, our attention span has markedly decreased in just 15 years.
  • Scientists reckon we now have shorter attention spans than goldfish.

Identified Emerging Trends for Marketers :face_with_monocle:

  1. Marketers need to go beyond with people at a deeper, emotional level.
  2. That brief 10-15 seconds advertisement that plays before the start of your YouTube video attempts to convey a powerful message in an extremely short span of time. One of the thumb rules for marketers in such a scenario is the 3-5-7 rule.
  3. Three seconds to get someone’s attention.
  4. Five seconds, once you get their attention, draw them in.
  5. Seven seconds to compel the customer, compete with their competition and cut through the clutter.
  6. Harnessing the power of AI to ease the decision-making process.
  7. Take cognizance of the fact that how the former makes a product/service more relatable by keeping it real.

Tips To Hold Attention :point_up:

  • Be clear in your messaging.
  • Focus on UX and ease of navigation. Make it easy.
  • Keep it short and sweet.
  • Appeal to consumer desires by telling stories.
  • Use rich media like video - make the first 8 seconds attention-grabbing.

Why People Will Eventually Get Sick of You :thinking:

  • People just don’t want to pay attention to you all the time.
  • A phenomenon called “the attention ceiling” means that even if you publish five totally amazing blog posts in a week, probably only one or two of them will be runaway hits.

How Does Content Marketing Really Work?

  • You make content
  • Humans click
  • If they like, they will remember
  • Maybe they will browse more and visit again
  • You build trust and relationship with humans
  • Once they need your product, they will come back.

Ways To Grab Attention :star_struck:

  1. The idea of the’ unknown’ demands the attention of our brain.
  2. Demonstrate contrast.
  3. Inspire emotion.
  4. Present information in a logical, sequential pattern.
  5. Improve the quality of what you are showing.
  6. People don’t read. They scan. Plan accordingly.
  7. Show examples.
  8. Website speed matters.