The Fundamentals of LinkedIn Videos that You Should Know

What Is LinkedIn?

  • LinkedIn is a social media platform specifically designed for career and business professionals to connect.
  • Many professionals use LinkedIn to cultivate their careers and businesses.
  • LinkedIn is about building strategic relationships.
  • It is ideal for building a larger network for the purpose of gaining resources, finding freelance work or clients, and building alliances and partnerships.

What Can You Do With LinkedIn?

  • Showcase your unique professional story through experience, skills, and education.
  • Organize offline events, join groups, write articles, post photos and videos.
  • Display your resume, search for jobs, and enhance your professional reputation

Different Types of LinkedIn Videos

1. LinkedIn Native Videos

  • Any video content uploaded directly to your personal profile or company page.
  • LinkedIn native video autoplay in-feed, which is more likely to grab attention.
  • Shared organically among your network, along with a description (700 characters max for posts on your company page).
  • Can be anywhere from three seconds to 10 minutes in length, with a maximum file size of 5GB.
  • Allows you to upload both horizontal and vertical videos, but LinkedIn will crop those vertical videos into a square on their newsfeed.

2. Embedded Videos

  • Shared from a third-party video platform like YouTube. LinkedIn, like pretty much every social channel.
  • However, LinkedIn native videos tend to be a more effective strategy.

3. LinkedIn Video Ads

  • Are sponsored company videos that appear in the LinkedIn feed.
  • Greater potential to increase brand awareness, brand consideration, and lead generation.
  • Typically served to a larger, more targeted audience.
  • Can be as short as three seconds and can run for up to 30 minutes.
  • You can choose to sponsor an existing post.
  • Video ads must be horizontal — vertical videos are currently not a supported part of sponsored content.
  • LinkedIn allows you to add a headline and set up an A/B test with the headline and description text.

4. LinkedIn Live

  • A new video broadcasting feature, currently only available in beta to select members and pages.
  • Allows LinkedIn members to interact with their followers in real-time.
  • Viewers are able to submit comments and questions, which the host can respond to live.
  • Includes an option for private streaming, allowing hosts to choose select members to join the video without distributing it publicly.

5. LinkedIn Stories

  • Just like Facebook and Instagram stories.
  • LinkedIn Stories videos remain visible for one week within the playlist but remain permanently visible on the sharer’s profile page.

I find that it is interesting that I have linkedin live and have broadcast over 400 times and I still don’t have stories.
Fascinating and thanks for sharing the details and areas that you can use Video in Linkedin.

Also a fun fact if you didn’t know it.
You can record and open a Dubb video on your phone and then select preview in browser, then open a comment in a Linkedin post and then you create a reply and then past the Dubb link into the comment,
Wait a few moments and then post the reply.

Boom, Your video will show up in the comments and link back to your Dubb video.

It’s a very cool hack that can either inspire or frustrate the original poster.

Use it sparingly as to avoid it being turned off.

Here is an example:

I posted an article on the challenges of not being able to post videos from some of my favorite providers.

Love to get some feedback from the team,

Enjoy the day,