Stand in your audience’s shoes
Empathy is critical whenever you are creating new videos. Stand in your audience’s shoes and give them what they want.
Avoid attaching videos to emails
While it may seem natural to attach your videos to your emails, avoid this temptation. Video attachments are clunky and can be outright rejected by your mailbox or your target’s mailbox.
Send video emails with Dubb
Dubb offers easy-to-use technology that lets you send video emails without including large attachments. Check out dubb.com to learn more.
Mind your length
As a general rule, shorter video emails are preferred to longer video emails. Respect your audience’s time and keep your videos valuable and concise.
Include calls to action
Calls to action are a great way to direct your audience after they consume your video emails. They can be things like downloading an ebook, scheduling a call, or even contacting you through Facebook Messenger.
Segment your audience
Make sure to segment your audience when creating video emails. What speaks to one audience member may not speak to another audience member.
Optimize your send time
Not all hours of the day are created equal when sending emails. Make sure to follow the data and send your video emails when audience members are most likely to open them.
Use video emails instead of meetings
Recognize that video emails can be a fabulous alternative to Zoom meetings. Feel free to experiment with video emails amongst your team.
Creating video emails is more art than science. By continuously creating video emails and studying your audience’s response, you’ll create better and better content.