Why Should Use Video For Selling
Video adoption grows partly because advances in technology
requires creativity and knowledge
create real miracles of advertising at minimal cost
The Benefits of Video for Sales
Boosts Conversation and Sales
Shows great ROI
Accessible
Encourage Social Shares
Grab Attention
Move deals towards close
Where to use Sales Video
Prospecting
Nurturing
Closing
Five good reasons you should be using video
Build relationships at a distance
Explain complex topics simply
Save time
Accelerate deal cycles
Why Use Video in Sales?
1. Video Adoption Accelerated due to COVID-19
Allows your reps to virtually connect with prospects and customers
Most people are visual learners
Executives are more likely to take action on a video
65% of senior executives have visited website after watching a video
2. Separate Your Sellers from Competitors
People connect with people when they can relate to them
Creates a human connection that forms without being there in-
person.
3. Show Customers That You Care
Video messaging allows sellers to show compassion.
Video messages can be a vessel to say hello or share an uplifting
thought.
Employing an empathic attitude now can lead to more sales potential
4. The Power of Video
Brain responds to what you see calls “mirror neurons”
Cause us to do something when we observe someone else doing it.
Your sellers can connect emotionally with their buyers
5. Measure Contribution to Sales Results
Sales video messaging sent to email can be tracked and measured
Video in sales emails outreach improve click rates by 96%.
Informs how long video was watch
Best Practices
Lighting
-Position yourself facing a window with daylight
Sound
-Use the microphone on your headphones
-Record in quiet spaces.
Location
-Aim to use a backdrop that agrees with your client.