- A great way to introduce people to your product and highlight its features.
- Don’t be afraid to have fun.
- Show your customers that you’re excited.
- Speak to your audience.
- Show and tell.
- Build trust and credibility with your audience.
- Chance to tell potential customers how your product or service has impacted people.
- How has the product made a difference?
- Get your customers to tell their stories.
Behind The Scenes
- Chance to show off your company’s personality.
- The more customers see from you, the more they become familiar with your company and what you offer.
- Blend humor with branding.
- Help you get more eyes on your company.
- EXAMPLE: Mannequin challenge
Things To Remember
- Use good video production equipment.
- Don’t forget to upload and share your videos.
- Be creative.
Examples of Companies With Good Marketing Videos
- “To the Greatness of Small”
- Video of a young athlete with Olympic dreams,
- Video Message: Greatness comes from small places
- “The Last Customer”
- A Christmas campaign that gave more than 15,000 people a surprise gift for the holidays.
- Video Message: A commitment to the season of giving.
- “Fireman Saves Kitten”
- A video of a firefighter saving a kitten from a fire.
- Helps them appeal to a wider audience outside the realm of extreme sports.
- Marketing Message: Don’t be afraid to push the boundaries of your brand’s image.
4. Nike Women
- “Better For It”
- Uses honest humor to shed light on the “inner thoughts” women experience at the gym.
- Marketing Message: Add a little humor into your messaging.
- “Choose Beautiful”
- They focused less on their product and more on their mission.
- Marketing Message: Take advantage of this by committing to emotionally charged marketing that makes customers feel recognized and important.
- “Tips’ Series”
- Presents 12 different functions of the platform as they relate to real-life user scenarios.
- Provided answers to users’ most common questions in an entertaining and lighthearted way.
- Marketing Message: Understand your audience’s needs better than anyone else, don’t drag out the length of your video unnecessarily.