Video Marketing Statistics You Should Know In 2021

Video Marketing
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What Are The Types of Video Content

  • Explainer Videos
  • Video Blogs
  • Video Interviews
  • Video Presentation
  • Product Reviews
  • Product Demos
  • Live Streams
  • Video Testimonials
  • Video Ads

Video Marketing Stats You Need To Know

1. Video content is becoming increasingly popular

  • 85% of all internet users in the United States alone watched online video content monthly on any of their devices.
  • Internet users everywhere enjoy video content

2. The demand for video content is increasing

  • 54% of consumers want to see more video content from a brand or business they support.

3. Businesses use video content as part of their digital marketing strategy.

  • 87% of marketing professionals use video as a marketing tool.
  • Video is now a powerful marketing tool.

4. Consumers expect more video content.

  • Videos are a consumers’ favorite type of content to see from a brand on social media.
  • Consumers love seeing videos on social media.

5. Companies are using video marketing to improve their business.

  • This increases their sales, builds brand awareness, and keeps their customers informed.
  • Video marketing makes more profit
  • 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media.
  1. Increased quality of leads.
  • Video marketers get 66% more qualified leads per year.
  • Video marketing can be used as a Lead Generation Channel

7. Social media platforms are becoming more popular.

  • YouTube is the most popular video-sharing platform for marketers.
  • 88% of marketers plan to use YouTube.
  • Facebook comes second.

8. Videos deliver significant results in sales.

  • Eight out of ten people have purchased a piece of software or app after watching a brand’s video.
  • The power of video in purchasing decisions is strong.

9. Increasing number of internet users.

  • Internet users spent six hours and 48 minutes per week watching videos online in 2019.
  • The popularity of videos is growing.

10. Predicted that global traffic will come from videos.

  • Videos have a big role in internet traffic
  • In 2022, 82 percent of the global internet traffic will come from video streaming and downloads.