Content That Connects
1. Give Your Video A Life
- Visuals are entertaining, engaging, easy to digest, and highly shareable.
- You only have 3 seconds to grab an Internet user’s attention.
- Videos:
brings your story to life
allows your business to reach a broader audience
increases your marketing impact
- YouTube and other social media outlets are great ways to get your videos noticed and watched.
2. Use Infographics to Sum It Up
- An infographic gathers major, memorable points into an eye-catching visual
- Gives the reader a quick chance to grab your intended takeaways
- 90% of the information that comes to the brain is visual
- Infographics:
drives user engagement
allows the creator to condense a lot of information into a small and effective space.
resonates well with readers in almost any area of interest
- Take your main data points and show them in a fun, visual representation.
3. Improve The Quality By Writing It Right
- Get to know their pain points and address them
- Readers are interested in how your product or service will be a solution for them.
- Figure out who your audience is and write to them in a style that fits your brand.
- Remember that good grammar, proper punctuation, and engaging prose appeal universally.
- Poor quality writing will turn off consumers no matter how good your product or service.
4. Get Started On Your Social Media
- Strategize on what types of content you’ll want to include, make a schedule and follow it.
- Feed your social media two or three times a week.
- Consistency is beneficial.
- You will give your audience plenty of reasons to return
- This will:
Establish expertise
Build brand awareness
Strengthen consumer trust
Educate on what you need to share
Build relationships
5. Distribute Your Content
- Distribution is essential.
- Your brand needs to be seen by eyes that matter.
- Research and select the options that actually show ROI and can guarantee placements.
- Consistent distribution of articles, press releases or social media and other content will expand the reach of your message and build brand identity.
6. Start Asking
- Start creating great content that connects is to look at the questions and concerns your customers are talking about right now.
- Don’t tell them what you think they need to know, tell them what they want to know.
- Build messages that speak to what your audience needs and wants.
- Track what customer service is getting.
What email inquiries are coming in?
What are consumers saying on Facebook, Twitter, and other social media?
7. Backup Your Content/Data
- Internet users are savvy consumers.
- Always back up what you are saying with statistics and data.
- Reference what experts and other trusted commentators are saying.
- People love actual facts and data, give it to them.
- Cite studies and other research that your brand and independent sources generate.